While the idea of RevOps – or Revenue Operations – has actually been around for a good couple of years, the last few months have seen it go from a relatively unknown business function to a bona fide buzzword. Suddenly, absolutely everyone is talking about RevOps, and for good reason too.
Put simply, RevOps is a business function focused on maximizing the revenue potential of your business.
As Digitopia explains, “RevOps drives full-funnel accountability through the alignment of Marketing, Sales, and Service across your organization’s process, platform, and people.”
In most organizations, the marketing team has one set of goals, while the sales team has a different set of goals, while the customer service team has yet another set of goals, and so on. The problem, as you can probably guess, is that when each team or department only focuses on their own set of goals, organizational misalignment can occur. Teams don’t see eye to eye. They don’t work together as a cohesive whole. Inter-departmental communication is poor. Worst of all, they point fingers at each other when missed opportunities come to light.
RevOps changes how your organization functions to better align your teams, improve efficiencies, and deliver a better customer experience.
As Digitopia outlines, RevOps works to achieve revenue goals by aligning your company’s processes, platforms, and people. Instead of siloed departments with disparate goals, RevOps changes the collective focus to company-wide, revenue-based goals. Instead of each department using their own set of tools and platforms to manage customer data, RevOps reconciles customer data in one shared tool. Instead of each team simply palming prospects off to the next stage of a disjointed customer lifecycle, RevOps builds consistent bird’s-eye-view processes that create a smooth and delightful customer experience.
How can the right software improve your customer experience?
One of many organization’s biggest challenges is properly sharing customer data across departments. Too often, tools overlap, data is lost or duplicated, and prospects end up slipping through the cracks. RevOps improves the way your company stores and uses customer data by introducing a single platform across all of your teams. For example, the Morphed technology suite helps businesses operate more efficiently throughout the customer life-cycle. Here’s how:
1. The Morphed eCommerce Customer Portal helps customer success teams grow accounts and strengthen client relationships.
The Customer Portal gives customers access to their own app where they can conveniently engage with various members of your team throughout each project’s lifecycle. Because all communication takes place in one centralized app, the customer experience is smooth, intuitive, and cohesive.
2. The Morphed Seller Portal aligns your teams internally and saves time by cutting out inefficient processes.
In the Seller Portal, your team can quickly create custom proposals based on templates (or create brand new proposals from scratch). Milestone payments can be set up and payment collection notifications issued when payments are due. Manual tasks are automated, saving your team’s time and reducing opportunities for human error. Your team is automatically notified when a customer sends a message, submits a brief, or makes a payment.
What’s more, we’ve just built an integration for HubSpot, which means that when quotes or proposals are requested or accepted, or when a payment is made, deals are automatically created in HubSpot with all the related data. This keeps your entire team up to date on each prospect or customer’s progress.
Whether you currently have a RevOps function in play or not, the Morphed technology suite can help you better align your organization and provide a frictionless customer experience.
