You’ve probably been hearing a few terms being thrown around a lot more recently, like co-marketing, co-selling, co-innovation, and co-design. If you’ve noticed more

Norma Watenpaugh is the CEO of Phoenix Consulting Group, and when it comes to building a partnership business, she has plenty of valuable experience

Partners and channel resellers today have much higher expectations of their relationships with software companies than ever before, and it’s understandable why. For many

Managed correctly, your ecosystem of partners and resellers can prove to be one of your biggest revenue streams, bringing in a steady flow of

Whether you’re launching a brand new partner program or growing an existing one, it’s important to know which questions to ask a potential partner

As Head of Partnerships at Coda, Nick Valluri was tasked with building a partnerships team from scratch. In his own words, “It’s certainly been