Marketplace Strategy Archives

Category: Marketplace Strategy

May 17, 2022 No Comments

3 aspects of a killer online marketplace value proposition

In the B2B sphere, online marketplaces are gaining traction, fast. According to TrustRadius, 60% of B2B tech buyers in 2021 were Millennials. These digital

May 12, 2022 No Comments

Apps Marketplace Masterclass: Increase customer success via cross-selling and up-selling

In today’s Apps Marketplace Masterclass, we’re going to kick things off by taking a look at how cross-selling and up-selling partner apps can increase

May 10, 2022 No Comments

Dear tech companies: Your SaaS partner program is more than just another revenue stream

One of the great benefits of a SaaS partner program is the steady revenue stream that a network of motivated channel partners, distributors, and

May 5, 2022 No Comments

A quick guide to frictionless selling via a B2B marketplace

B2B sales, both tech and services, can be notoriously slow and difficult to close. By using a private B2B marketplace, however, you can remove

May 3, 2022 No Comments

How to generate qualified leads via your professional services marketplace

If there was such a thing as a Marketer’s Creed, to be any good at all it would have to include one very important

April 26, 2022 No Comments

Why ‘ecosystem voice’ is the missing piece of your online marketplace strategy puzzle

There first thing you need to realize when cooking up an online marketplace strategy in 2022 is that the same old methodologies that have

April 21, 2022 No Comments

Which is the best platform ecosystem business model for your organization?

In my previous post, What to consider when designing your platform ecosystem strategy, I talked about the concept of a platform ecosystem business model,

April 19, 2022 No Comments

What to consider when designing your platform ecosystem strategy

A Deloitte article I read the other day ended with this emphatic message: “a platform business is not [an] opportunity, it is an imperative!”

March 24, 2022 No Comments

Microsoft’s Jake Swenson on how marketplaces are building successful partnerships

Jake Swenson is VP of Commercial Marketplace at Microsoft, which means that he’s responsible for product management and engineering for the Microsoft commercial marketplace.

March 22, 2022 No Comments

Surprising marketplace benefits for your internal team, partners, and customers

There are a host of marketplace benefits available to SaaS companies who choose to embrace ecommerce-enabled, B2B-specific marketplaces. Some are fairly obvious, others a