When Morphed was created back in 2020, we launched with partner marketplace software that was customized for each client. Fast forward to today and we’ve taken key learnings from an array of client installs to create an enterprise-grade turkey partner marketplace solution that enables businesses to launch within days, not weeks or months.

Choosing between custom vs out-of-the-box depends on your specific needs, resources, and priorities. That said, here are a few considerations for each option based on our experience:


Turnkey Partner Marketplace Software:


Quick implementation

Turnkey solutions are pre-built and ready to use, allowing for faster implementation. You can get your partner directory up and running in a relatively short period compared to custom development.

Bonus: The faster you’re able to launch, the quicker you’re able to contribute to your company’s customer experience strategy and work with customer-facing teams to get your partners in front of your customers.



Turnkey solutions are often more cost-effective than custom development, especially if you factor in the time and resources required for building and maintaining custom software. Turnkey solutions are typically priced based on subscription models or one-time fees.


Established features and functionality

Turnkey partner directory software usually comes with a set of established features and functionality that are proven to work. These solutions are built based on best practices and industry standards, ensuring a solid foundation for your directory.


Vendor support and updates

When you choose a turnkey solution, you benefit from ongoing vendor support, maintenance, and updates. The vendor handles bug fixes, security patches, and software updates, ensuring the directory remains secure and up-to-date.

However, turnkey solutions may have limitations in terms of customization and flexibility. They might not cater to all your specific requirements or offer the same level of control as a custom solution. It’s essential to evaluate the features and capabilities of the turnkey software and assess if they align with your needs.

Custom Partner Marketplace Software:

Tailored to your requirements

Custom software development allows you to create a partner directory that precisely meets your unique business needs and workflows. You have complete control over the features, design, and functionality of the directory.

While a custom marketplace aids in creating bespoke features tailored to your business needs, consider the time and cost implications.

Scalability and flexibility

With custom software, you can design the directory to be scalable and easily adaptable to future changes and growth. You have the flexibility to incorporate specific integrations, customize user experiences, and add new features as your business evolves.


Competitive advantage

A custom partner directory can provide a competitive edge by offering unique features or capabilities that differentiate your business from others in the market. It allows you to create a solution that aligns perfectly with your brand and specific target audience.


Greater control and ownership

By developing a custom partner directory, you have full control and ownership of the software. You can customize, modify, and extend the functionality as needed without relying on a third-party vendor.

However, it’s important to consider that custom development requires substantial time, expertise, and resources. It involves various stages such as requirements gathering, design, development, testing, and ongoing maintenance. Additionally, it can be more expensive compared to turnkey solutions, especially if you don’t have in-house development capabilities.

Ultimately, the choice between custom and turnkey partner directory software depends on factors such as budget, time constraints, desired level of customization, and long-term strategic goals. Assessing your requirements and conducting a cost-benefit analysis can help determine the most suitable approach for your business.


Morphed’s Turnkey Partner Marketplace Software – How it works



If you’re ready to launch your partner marketplace, our Turnkey software enables you to launch within a few days. You get 7-days free access when you first sign-up, so go ahead and experience what it’s like to create an enterprise-grade partner marketplace all by yourself.

Not yet ready to create your own? Explore our self-serve demo without talking with sales.

P.S. Your marketplace doesn’t have to only be a public-facing customer tool. It can be used internally by customer-facing teams (Sales, CSMs, AMS, etc) to find and engage with partners that can assist with customer retention and expansion.


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