I’d bet good money on the fact that your SaaS product performs best when your customers have access to supporting professional services, right? After all, nothing operates in a vacuum, and the more knowledge, expertise, and experience your customers have access to, the better they’ll be able to understand and use your product. The upshot of this isn’t just customer success. Customers who see results are happy customers, and happy customers keep investing in your product. The end result? More revenue.
The first bit of good news is that if you have a partner ecosystem in place, you’ve already got an army of service providers ready to support your customers.
To get the most out of your product, your customers need access to a particular set of services or supporting products. Your partner ecosystem is the answer to this need. Hand-picking a selection of accredited partners – and keeping them knife-sharp by offering them training, guidance, and support in the form of a robust and active partner program – creates a cohort of trustworthy and skilled providers for your customers to choose from.
There’s just one thing missing: the link between your customers and your partner ecosystem.
Your customers don’t just need services and supporting software. They often also need help finding and choosing the right supplier. For this reason, it isn’t always enough to have a partner ecosystem in place; you also need to make it as easy as possible for your customers to find and buy services from your partners.
Remember, the ability to self-serve is important to modern customers. The way you choose to connect your customers with suppliers in your partner ecosystem ideally needs to take this into account. So, how do you connect your customers with your partners in a way that’s easy, intuitive, and allows your customers to self-serve?
A commerce-enabled solutions ecosystem puts your partners at your customers’ fingertips.
When it comes to shopping, your customers are eCommerce aficionados. Anything that can be bought in a brick-and-mortar store can be more conveniently purchased online. In reality, we are all experienced online shoppers who are accustomed to self-serving online. That’s why using a commerce-enabled solutions ecosystem meets your customers’ needs in a way that feels familiar and gratifying.
An ecommerce-enabled partner directory provides your customers with a central place where they can browse, compare, select, and buy products and services relating to your software offering. When all the relevant info is displayed in an easy-to-navigate ecommerce format, customers can self-serve by comparing providers and suppliers and browsing ready-to-go services packages and bundles.
Use white-labelled ecommerce marketplace infrastructure to bridge the gap between your customers and your partner ecosystem.
Morphed provides white-labeled eCommerce marketplace infrastructure that enables you to build a solutions ecosystem designed to delight your customers (and your partners!). In your own private marketplace, customers can not only find the providers and services they’re after, but also go on to communicate and transact with their chosen supplier throughout the project lifecycle. Through our secure Customer Portal, customers can submit briefs, accept proposals, track project progress, make payments, and rate and review work done.
