Marketplace Strategy Archives - Page 2 of 9

Category: Marketplace Strategy

April 26, 2022 No Comments

Why ‘ecosystem voice’ is the missing piece of your online marketplace strategy puzzle

There first thing you need to realize when cooking up an online marketplace strategy in 2022 is that the same old methodologies that have

April 21, 2022 No Comments

Which is the best platform ecosystem business model for your organization?

In my previous post, What to consider when designing your platform ecosystem strategy, I talked about the concept of a platform ecosystem business model,

April 19, 2022 No Comments

What to consider when designing your platform ecosystem strategy

A Deloitte article I read the other day ended with this emphatic message: “a platform business is not [an] opportunity, it is an imperative!”

March 24, 2022 No Comments

Microsoft’s Jake Swenson on how marketplaces are building successful partnerships

Jake Swenson is VP of Commercial Marketplace at Microsoft, which means that he’s responsible for product management and engineering for the Microsoft commercial marketplace.

March 22, 2022 No Comments

Surprising marketplace benefits for your internal team, partners, and customers

There are a host of marketplace benefits available to SaaS companies who choose to embrace ecommerce-enabled, B2B-specific marketplaces. Some are fairly obvious, others a

March 17, 2022 No Comments

A helpful guide for SaaS on how companies optimize packaging

When chatting to some of our customers, one common pain point tends to come up. That pain point is around how companies optimize packaging

March 10, 2022 No Comments

Digital ecosystem strategy tips for high-performing ecosystems

If you aren’t embracing an ecosystem-focused business model in 2022, you’re almost certainly missing out on huge revenue streams and endless opportunities for innovation,

March 8, 2022 No Comments

Marketplace branding 101

As marketplaces continue to gain traction as the most popular sales channel for both B2C and B2B, brands are now faced with a new

March 1, 2022 No Comments

Solving via your channel partner ecosystem (insights from Brian Allison)

I recently tuned into an episode of the Ecosystem Aces podcast, ‘How Partners Help You Handle Your Biggest Challenges’ featuring Brian Allison, Vice President

February 17, 2022 No Comments

How to maximize revenue through a cloud marketplace platform

The buying behavior of B2B customers is evolving, and adapting your sales channels to keep up with that evolution is essential to staying relevant