2020 has had both positive and negative effects on business across all industries. For services companies, the disruption of SaaS, changing buyer behavior, and digital transformation have all contributed to what we believe will be a positive shift in the industry. Companies now need to look for ways to adapt and thrive in this ever-changing digital environment — especially when it comes to selling your services online.
Let’s take a closer look at what these influencing factors are:
1. Disruption Of SaaS
The number of apps an average SMB uses on a daily basis to run their business has been on the up year-over-year. In Blissfully’s 2020 SaaS Trends Report, they reported that that the number of apps being used across companies of all sizes is up by 30%. And more impressive, overall company spend on SaaS products is up by 50%.
2. Changing Buyer Behavior
Consumers, now more than ever are familiar with online shopping. According to Forbes, retailers saw a 68% increase in online shopping in 2020. So what does that mean for the services industry?
When it comes to consumer tech like Netflix and business tech like HubSpot, your customer understands the idea of buying tech online, self-serving, and experiencing the product before buying. So if this is the experience they’re having, why not create this for your services business? How? The simple answer, explore the opportunity of productizing a few of your services and selling them straight from your own website.
3. Faster Digital Transformation
It’s undeniable that 2020 has fast-tracked the urgency for companies to adopt digital practices. For services companies, the threat is possibly being left behind in an industry that has traditionally been face-to-face. So you’re faced with trying to stay relevant and not be the last to adopt eCommerce selling.
The opportunity in the digital world for a services company is endless. Start with baby steps, look at which of your services have a repeatable process and are easier to deliver than others, and look for ways to package and sell your services online/ from your own website — making it easy for your customers to buy from your in a contactless way.
Want to check how Morphed can help you sell your services online?
